How Colors Can Affect Social Media Marketing

Over 92 percent of people say that visual stimulation is the #1 influencing factor affecting their purchase decision.

You may notice that certain brands are commonly known for their logos specifically their color Mcdonald's, FedEx, Facebook, Coca Cola

Each color has a specific brand color to which people can relate and have an emotional connection.

There should be consistency in the visual appeal and color scheme of the content you share.

If you need to grab your audience’s attention on social media then color is the key.

Major contrasts between colors draw eyes to the specific element that stands out. You can use this to your advantage on social media.

Be strategic with color combinations. Use complementary color combinations, it includes blue and orange, red and green, and yellow and purple.