Content Marketing is still one of the most effective marketing strategies available today. But it boils our blood down when we see content marketers making those same mistakes over and over again (even in 2021). We admit, we have also made those mistakes and that’s why want you to not make them.
We have earlier enumerated some mistakes in one of our blogs of 2019, and you can read that from here. Imbibe is one of the successful content marketing agencies in India, known for catering both national as well as international clients.
Below, we have gathered 5 new mistakes that content marketers are still making in 2021.
CONTENT ONLY MEANS BLOG POSTS
It’s not that blogs are out of TREND, but they are just one aspect of Content Marketing Strategy. It’s 2021, and you need to add variety to your website & social media handles. You can create many types of content to create engagement such as: –
- How-To Guides
- Case Studies
FOCUSSING ONLY ON SEO
It’s 2021, and not 2007. Times are gone when you could get reach by focussing on Search Engines and posting blog content twice or thrice a week. Today, 2 million posts are being written every day and the number is continuously rising. You can’t depend on old SEO tactics to develop an organic following. Keep in mind that SEO today is more about users than search engines. There are more better and fruitful ways to reach your audience.
NOT UNDERSTANDING YOUR AUDIENCE
As a Content Marketer, are you aware of what your audience wants? Estimates say that almost 55% of people find the content from online marketers irrelevant. This stems from the fact that most content marketers know very little about their audience. If you are a Content Marketer, you can use Facebook Ads to understand your audience or see your competitor’s SMM and blog posts to get the idea.
Let’s be honest: if your website content or blog post is written only to rank well on Google SERPs and not to add value for your readers, then it’s garbage. Period.
Content written for the sake of adding value to the reader’s life will always be better than a blog with keywords over-stuffed into it.
EXPECTING QUICK RESULTS
Content Marketing is not a “get rich quick scheme”. It requires effort, dedication, and a ton of patience. Don’t expect to see instant results and a wave of subscribers after a few blog posts. It’s a war of months or even years, and not a battle of days.
Imbibe has been providing Content Marketing services to its clients for over half a decade. We believe in creating content that boggles the mind and is catchy and accurate to your organization as well. Our content marketing services include SEO, SMM, Creative Designing, PPC, and Video Production.
You can learn more about us from here: – https://imbibe.in
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