Almost every business is aware that Generation Z is the largest demographic in the world. Yet, many brands are still not engaging with Gen Z on social media.
Those who have a target audience of Gen Z will know why they market to them – social media is a great place to do it. But how can you make sure you’re ready when you put your message out there? What are your strategies before the great leap forward?
Get your head around what makes generation Z tick and find out how this brilliant generation can be targeted, engaged, and converted using social media technology. But before we dive deeper into that, let’s learn what Gen Z is and why they matter for your business.
What is Gen Z?
Generation Z refers to the generation following Millennials. Generation Z is the one born between 1997 and 2012.
Approximately 26% of the world’s population is Gen Z. According to this data, 2 billion people belong to Gen Z. This data proves that Gen Z should be a crucial part of your social media marketing strategy.
They are the most educated group of people to date. Probably they are much smarter than your predecessors, given the amount of time they have been spending online. Gen Z prefers to interact with brands and other businesses through social media instead of talking to them face-to-face or directly via phone or email. This makes them difficult to connect with. So let’s take a look at what you can do as a brand to create a relationship with this group that matters to your business.
Focus on Eye Catchy Visual Content
Gen Z is the internet generation, and before you market your business to them, you have to understand them first.
According to Earth Web, 62% of Generation Z social media users claim to use Instagram daily, and 60% prefer YouTube. This means scrolling on Instagram (reels and posts) or swiping left to watch stories, and watching videos on YouTube is part of their daily life.
The Gen Z generation prefers short-form video content, so marketers should develop bite-sized content such as Instagram Stories and Short Reels and incorporate visual platforms into their strategies. When it comes to attracting younger customers, video and stylized visual content should be a top priority.
Creativity and Interactivity
As we mentioned earlier, Gen Z is the most educated group of people or probably the smarter generation to date. They always strive to learn something new, and that is why they like interacting with interactive features on social media. Polls on Twitter, and Instagram feature like polls, question answer stickers, and sliders can help you enhance your engagement with Gen Z. Creating interactive content can also help encourage purchase decisions among Gen Z.
Stay Updated with Emerging Trends
With the rapid rise of Gen Z, there’s more to learn about them than ever. Gen Z is known for being a digital native and has a very different perspective when it comes to marketing. They are connected to the internet on their smartphones, tablets, and computers 24/7. They aren’t afraid to share their opinion and are more open to new experiences. That can lead to some interesting business strategies based on this unique demographic; if you don’t keep up with their trends, you might just miss out on sales opportunities.
It is important to stay updated with the latest trends when it comes to targeting Gen Z. Imbibe, the best social media marketing company in Karnal can help you target Gen Z and get better results.
Bring Humor to Your Brand
According to Earth Web, Gen Z social media users create and share memes as part of their daily activities. So you have to keep up with meme content that is popular among the younger crowd.
Yes, we understand that not all brands are lucky enough to showcase their brand with humor, but brands should strive to be organic and unpredicted when interacting with customers.
So are you ready to target Gen Z and engage with them on different social media platforms? If yes, then look no further than Imbibe, the best social media marketing company in Karnal. We will help you target Gen Z and engage with them effectively.