Whatsapp is no longer used just for chatting and it will be the main space for all the 3 billion people to connect by 2026. It is the app where they talk, share and shop. Moreover, customers expect brands to be active and responsive.
Every brand uses whatsapp but being on it is not enough because it is important to send the right message to the right person at the right time which makes the difference with the help of automation.
Whatsapp marketing automation solution comes in and helps you to save time, connect faster and give customers a personal experience. Let us discuss why it is important for every business to have Whatsapp automation in 2026.
1. Your Customers Are Already There and Waiting for You
Whatsapp is a part of everyday life and is no longer new to use, it is basically used to chat with family, friends but now it is used to chat with trusted brands. Customers do not need to open email or call customer care for the quick answers and updates as expected.
Whatsapp gives an immediate reply to the customers while email replies take a lot of time. It’s already the main space for business conversations in countries like India, Brazil and Europe.
Your brand can meet customers where they already are, by using whatsapp marketing automation solutions because Whatsapp is loved and checked every few minutes by customers.
2. WhatsApp Delivers Engagement Like No Other Channel
It is difficult to get noticed with great email or SMS campaigns because inboxes are full and messages are ignored easily. Whatsapp is different and opened by people many times everyday.
Open rates of messages on whatsapp is 98% which is higher than emails open rate 20% and responses come in minutes not hours. Whatsapp is the best channel for campaigns including offers, restocks or reminders.
The message can be sent to the customers automatically with the help of whatsapp marketing automation solutions when the customers are mostly active. This results with higher clicks, more responses and better conversion.
3. It Works with Your Other Channels
Adding Whatsapp for your brand marketing does not mean that you have to remove what really works. It will make your other channels stronger.
Email is great to provide detailed updates to customers, SMS is short and direct as well but to add interaction and emotions whatsapp is perfect. For example, you can send a reminder of payment email first and follow it up with a message on whatsapp to confirm payment.
You can connect these tools easily with the help of WhatsApp marketing automation solutions to keep your message consistent across all platforms and customers get a smooth experience every time.
4. Conversations Build Trust, Not Just Sales
Customers nowadays want a real conversation instead of one way messages to keep it natural and personal as well.
All the things including asking questions, requesting help or checking a payment by the customer can be done in one place. To make the process faster and easier use automated quick replies and menu options.
With the help of this type of communication trust is built and shows that your brand listens and cares for customers which turns the trust into loyalty over time.Every chat can become a lasting relationship instead of quick sale by using whatsapp marketing automation solutions.
5. Rich Media Makes Messages More Engaging
Text alone can get boring and to make your messages come alive whatsapp allows you to use photos, catalogs and buttons.
A short video can be sent to customers to show a product, a photo gallery for new arrivals and a “Shop Now” button to open the website immediately. Whatsapp feels like a mini store for customers to shop.
On the basis of customer actions, visual messages can be sent with whatsapp marketing automation solutions. For example, a video demo after a purchase or a catalog when new stock arrives.
Rich media makes your customer excited and inspires them to act instead of just informing.
6. Customers Get Instant Answers
Nowadays customers don’t like late replies but Whatsapp automation makes your customer service fast and easy.
Customers can check the availability or payment status with keyword based responses. The chat can be switched to a human agent if need any personal help without losing context .
It keeps the experience of customers smooth from start to finish and also helps in saving time for customer and support team as well.
Make sure that your customer gets what they need anytime whether it’s a day or night with the help of WhatsApp marketing automation solutions.
7. Personalization Made Easy at Any Scale
Personalization means extra work but it is effortless with the help of automation.
This automation system fills the details of customers including name, favorite products or order history and sets automatic reminders for events like birthdays or repeat purchases.
WhatsApp marketing automation solutions make it possible for the brands to send thousands of personalized messages without writing it manually which makes it feel personal and relevant as well. It helps in saving time as well as effort.
Make your marketing smarter not harder with Whatsapp Automation.
The Bottom Line
WhatsApp is no longer an optional channel. It’s essential. It’s where billions of people already spend their time and where they expect brands to connect immediately.
To grow further, businesses must use automation. WhatsApp marketing automation solutions help you communicate faster, deliver better experiences, and build strong customer connections at scale.
If you want to make WhatsApp a powerful part of your business, ItTalk by Imbibe Tech is here to help.
Explore WhatsApp Marketing with ItTalk by Imbibe Tech and turn every customer chat into a meaningful relationship.
