Nowadays, Whatsapp is one of the most used communication apps in the world and used by people all over the world to chat, share photos and stay in touch with friends and family but now most of the businesses use it to communicate with their customers. It is simple, quick and personal which also helps brands to promote their services in an easy way.
With the help of tools such as whatsapp business marketing automation, businesses can do even more like sending messages to customers on time, guiding customers and saving a long time of manual work. This makes WhatsApp a very strong marketing tool for service based businesses.
In this article we will discuss the simple Whatsapp marketing strategies. Also you will learn how different service businesses can use Whatsapp for the improvement of their promotions even without e-commerce.
Why WhatsApp Marketing Works Well
Most people use Whatsapp instead of long emails because it is fast and also easy to use. Here are some the reasons why Whatsapp is one of the best for marketing:
High Engagement
Messages on Whatsapp are opened quickly by the people and most of the messages are seen by customers in the first few minutes which results in fast reach of promotions to customers.
Better Conversions
Customers reply faster on WhatsApp as compared to the other apps which helps businesses to close more sales and bookings.
Low Cost
The heavy spending is not needed for Whatsapp, it makes it a perfect channel for small and medium businesses as well.
More Personal
Businesses can send messages to customers according to their needs which creates trust and improves results.
Real-Time Support
Customers get answers immediately at WhatsApp which gives them a smooth and happy experience.
Which Businesses Benefit the Most
Following industries gain the most from WhatsApp marketing:
- Coaching centres
- Counseling services
- Salons and spas
- Travel and hospitality
- Pathology labs
- Healthcare clinics
- Fitness trainers
- Real estate agents
- Local service providers
All these businesses mentioned above can reach their customers easily and send them helpful updates through WhatsApp and with the help of whatsapp business marketing automation it becomes smoother.
Top WhatsApp Marketing Strategies
Following are some of the simple strategies businesses can use for better promotions.
Broadcast Promotional Messages
Businesses can reach many customers at once with whatsapp broadcast offers, new launches, service alerts or festive deals. It increases the replies and bookings as well.
Build Excitement With Teasers
A treasure makes customers excited to guess what’s something new. For example:
- “A big announcement is coming soon”
- “New service going to be launched tomorrow”
This makes the interest of your customers which also make people want to message you back.
Send Automated Service Updates
You can automate the following:
- Confirmation of booking
- Reminders of visit
- Follow-up notes
- Alerts regarding payment
- Thank you messages
Your work is made easy with the help of automation which keeps your customers happy and informed as well.
This is where whatsapp business marketing automation becomes very helpful for businesses.
Share Simple Service Lists
Service businesses can share the following information:
- List of the services offered
- Details about service and its price
- Time required
- Benefits of this service
- Step by Step booking guide
This reduces the confusion of customers which helps customers make quick decisions.
Nurture Leads With Helpful Content
Before booking most of the customers take time. So you can send the following to them:
- Tips
- Short guides
- FAQs
- Testimonials
- Reminders
With the help of these your customers will be kept interested and build trust.
Personalize Every Message
Send personalized messages to customers by using their name, sharing offers according to their past services, sending birthday wishes. These small touches help in building strong relationships with customers and increase sales.
Use WhatsApp for Customer Support
You can set automated replies for:
- Operating hours of business
- Address
- Price list of services offered
- Links for booking
- Basic repeated questions
This saves a lot of time and also reduces the pressure on your team.
Make Onboarding Easy
You send the following when a new customer contacts you:
- Welcome message
- Simple guide of your business
- Details of services offered
This gives a smooth start of conversation which leaves a good impression.
Send Post-Service Follow-Up Messages
After every service send the follow up messages to customers:
- Thank you note
- Link for the feedback of service
- Tips for aftercare of service
With this, the chances of repeat customers increases.
Re-Engage Inactive Customers
Some of the customers stop responding after getting services. So send the following messages:
- A special offer
- Information about the new services launched
- A short updates
- Reminder of follow up
This brings your customers back and improves the retention rate.
Examples of WhatsApp Marketing for Service Businesses
Coaching Centre
- Reminder of demo classes
- Sending the timings of new batch
- Sharing study notes
Clinic or Pathology Lab
- Sends appointment reminders
- Sends test reports
- Shares health packages
- Sends follow-up alerts
Salon or Spa
- Sends grooming offers Grooming offers
- Appointments booking
- Care tips after services
Real Estate Agent
- Sends property brochures
- Confirms site visits
- Shares availability updates
- Follows up on interested clients
Each of these is possible with smooth whatsapp business marketing automation.
Conclusion
WhatsApp marketing is one of the easiest ways for service-based businesses to promote their services. It offers fast replies, better engagement, and personal communication. With the right strategies, you can build strong bonds with customers, increase repeat bookings, and boost promotions.
And with ItTalk by Imbibe Tech, whatsapp business marketing automation, you can save time and improve your results with less effort.
