When it comes to running a business, it has its own obstacles and hardships that are not easy to avoid. And when you have your own e-commerce Marketplace, even if you try to manage an online business there are so many mistakes that are unavoidable and hard to resolve.

But you don’t have to worry about it. Imbibe is providing you the full guide to prevent some of the mistakes you may perform while migrating your business to the online marketplace.

Firstly, you have to understand why it is important to avoid these common mistakes.

Well try to put yourself in the consumer’s shoes, maybe then you’ll be able to understand what they want. 

Yes, they just want a pleasant experience on your e-commerce website and if you don’t provide your potential customer what they need then there is no chance that they will return to your e-commerce website again.

And who knows your audience will leave a poor review and this will affect other potential customers to leave your e-commerce site.

online marketplace

Let’s know more about these mistakes and how to resolve them:

Unable to Understand Your Audience and Product

We know you don’t want to waste your precious time and money on creating an E-commerce website that is not able to give you desirable revenue. 

But what if you are the reason for not getting that desirable revenue. 

If you don’t understand your product and audience then it is going to affect your site business.

Just by learning the needs and wants of your product’s audience and providing what truly they want will give you lots of potential customers.

Market Research and Targeting Audience 

Just for example, if you want to sell some handmade chocolates then you are supposed to do some research and sell them in a Chocolate Shop, not in some Clothing shop. This is what market research is. You should know about your audience, their behavior, and interest. Google searches, Facebook groups, YouTube videos (and comments) and the list is so long for doing research and understanding your audience.

The targeting audience depends on your product. Consumers believe that businesses should understand their needs.

At first, know what you can solve for your audience and after gathering some information you’ll be able to understand their:

  • Demographic
  • Purchasing Decision
  • Interest and Behavior
  • Preferred Platforms

Choosing the wrong Ecommerce Platform

There are a lot of things while choosing the best ecommerce platform for your business. The Right platform will provide you the option to upgrade and will grow with your business, with features you’ll need as you scale or expand.

It is important to do research and then choose the perfect online marketplace for your business. Browse other online communities, have a look at their feedback and reviews or talk to other online store owners.

Security is Must!

Investing in securing your e-commerce website should be your first priority. There are a lot of fraudsters out there and they have a lot of ways to attack such as financial fraud and infected links. 

At least you should have SSL certificates to protect payments, antivirus software to keep payment information safe, and switch to HTTPS to protect your users and their data.

Reviews- Social Proof

Use Reviews as social proof to gain the trust of your audience. Customers consider reading reviews before purchasing something and that will surely affect their purchasing decision.

Collect more customer reviews, you can send an email in your automated sequence asking for a review, or you can include a sweet note with the product and ask for a review.

Product Photos Plays an Important Role

Your product image should be appealing and it should be professional. A product image has the power to affect the purchasing decision of a buyer and it should be compelling and beautiful, clearly showcasing your product.

Product Description 

Your Product description should be persuasive. It should be clear, concise, and easy for a customer to read it. Tell them how your product is different from your competitors.

Guest Check out Option

Not having a Guest Check out option will increase the abandonment rate of the website. It should be a priority to make the checkout process simple and smooth in order to retain your cart abandonment as low as possible.

Other than these factors there are a lot of other factors like no categories on the website, lack of payment option, lack of shipping options and so much more.


All these mistakes depend on only one thing – the customer. If you are able to understand your customer, you can resolve these mistakes easily.

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