What is Social Media Storytelling?

Social media storytelling is the process of using social media platforms to tell stories about your brand, products, or whatever to captivate your audience.

It enables you to expose your brand to your audience and tell them what it is all about.

Telling stories is not just about selling something. It is more like touching people's souls or emotions.

Facebook Storytelling:
As Facebook doesn’t limit the number of words on a post, you can write an in-depth story.

Storytelling is the trigger of communication, and that’s why it’s so powerful.
It triggers Emotions, Actions, Values, and Memories.

Twitter Storytelling:

It’s a great idea to have your own hashtag that spreads your brand’s story. It enables you to collect other people’s stories in your community.

Instagram Storytelling:

Be a visual storyteller by making a visually appealing Instagram profile and portraying an exciting story simultaneously. Reels, Stories, Posts, IGTVs, and Insta Live

Get in touch with Imbibe to let us tell your brand's story.

The platforms with the lowest reported engagement levels are Twitch, Snapchat, and Clubhouse. (Hubspot)

Users spend an average of 19.6 hours a month on Facebook. (HootSuite)

Users spend an average of 19.6 hours a month on Facebook. (HootSuite)

64% of Instagram users are under the age of 34. (Statista)

Twitter has reached 229 million daily active users as of the first quarter of 2022. (Statista)

98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. (Sprout Social)

90% of people on Instagram follow a business. (Instagram)

The best times to post on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)

The most popular day to post on LinkedIn is Saturdays and Sundays. (HubSpot)

Let us turn your business into something amazing.

Working Without a Plan

You need a solid strategy to guide your efforts and provide clarity for what you will be doing.

Not Knowing Your Target Audience

Knowing your audience is integral to building an effective plan. There is no point in selling frozen non-veg snacks to the people who are vegan, right?

Buying Followers

One of the gravest mistakes in Social Media Marketing. Buying followers means you are wasting your money on dead followers and inactive followers.

Using Irrelevant Hashtags

What's the point of using #fashion when what you are you are selling is a packet of burritos?

Treating All Social Media Platforms the Same

Social media platforms differ from one another. For you to understand your users effectively, you must learn every feature and function of each platform.

Not Keeping up with Trends

Knowing what the media trends are will allow you to create content around those hot topics which will definitely have higher impressions on social media.

Get in touch with Imbibe today.

It's not some Magic

Social Media is not just about sharing a few posts and the business will magically start rolling in. It takes time and consistency to grow steadily.

It's not about Going Viral

Creating trendy content for a brand is good. But not all of your content is going to be viral. You'll have to work for it, sometimes you won't get the results you want, and it's okay.

It's not free

You'll have set a proper budget to invest in social media that will boost your brand marketing KPIs across all marketing channels.

Tactics without a strategy will always fail

Start with your goals, define your strategy, and then figure out how to get there.

Social Media is a must

You are wrong if you think there's no need to promote your brand on social media! Without social media, your brand will miss out on a lot of opportunities.

Get in touch with us to define a perfect social media strategy for your business.

First Impression is the Last Impression

Before understanding what the product is about, customers will form an initial opinion. Brand colors can influence first impressions.

With the right color, you can convey your purpose effectively to your audience.

Clarity of Purpose

Persuasion Becomes a Bit Easy

You can boost the energy levels of the users by choosing the right colors. Combinations of colors can influence people’s behavior.

Generally, women can see more colors than men. With the right color, you can market your brand to the preferred audience.

Men and Women Perceive Colors Differently

Boost your social media efforts. Get in touch with us to market your brand effectively.

Over 92 percent of people say that visual stimulation is the #1 influencing factor affecting their purchase decision.

You may notice that certain brands are commonly known for their logos specifically their color
Mcdonald's, FedEx, Facebook, Coca Cola

Each color has a specific brand color to which people can relate and have an emotional connection.

There should be consistency in the visual appeal and color scheme of the content you share.

If you need to grab your audience’s attention on social media then color is the key.

Major contrasts between colors draw eyes to the specific element that stands out. You can use this to your advantage on social media.

Be strategic with color combinations. Use complementary color combinations, it includes blue and orange, red and green, and yellow and purple.

Boost your social media efforts. Get in touch with us to market your brand effectively.

Twitter is a powerful tool. With more than 145 million active daily users, Twitter should be a part of your marketing strategy.

It’s a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.

Twitter Analytics can provide you with these metrics.
– Top Tweet
– Top mention
– Top media Tweet
– Top follower

Twitter is excellent for real-time engagement with consumers

Strategize ways to incorporate hashtags, photos, and links into your posts tactfully in order to boost engagement.

After you’ve identified your target audience and key influencers, begin the conversation with @mentions, retweets, and possibly direct messages.

Get in touch with Imbibe to effectively market your brand on Twitter.

22.02% of the world’s 4.54 billion active internet users access Instagram monthly.

Over 48.8% of businesses are active on Instagram. (2021)

Over 200 million Instagram users check out the Explore tab daily.

More than half of the global Instagram user population is younger than 34 years old.

Instagram has over 500 million+ daily active users.

Get in touch with us today to effectively market your brand on Instagram.

Master The Art Of Snapchat

Members of Generation Z love using Snapchat. Start promoting your brand on Snapchat.

Create Instagram Stories & Reels

The Gen Z generation prefers short-form video content, so marketers should develop bite-sized content such as Instagram Stories and Reels.

Smartphone Optimized Content

They are connected to the internet on their smartphones (mostly) 24/7. This means the content produced for social media should be optimized for smartphone screens.

Get To Know Gen Z influencers

Influencer marketing is only on the rise. Influencers who appeal to members of Gen Z are probably different than the celebrities you have come to know.

Stay Updated with Emerging Gen Z Trends

It is important to stay updated with the latest trends. If you don’t keep up with their trends, you might just miss out on sales opportunities.

Get in touch with Imbibe to effectively target and engage with Gen Z.

SEO TIP #1

Google's new official ranking update, Core Vital, is measuring the UX for sites by looking at 3 main things:
– Website’s loading speed
– Stability
– Interactiveness and Responsiveness.

SEO TIP #2

Linking different pages within your site using relevant keywords can give your website more authority. It helps your page rank higher.

SEO TIP #3

To help Google best understand what your page is about, you need to include the word relevant to your niche. It also isn’t bad to have it in the meta title or inside the title tag.

SEO TIP #4

Video is remarkably the favorite content type among users. So, by converting your blog post into a video, you have a better chance to reach a bigger audience.

SEO TIP #5

It’s essential to keep the content as updated and fresh as possible. This is because search engines prioritize the most relevant (and recent) content for users.

SEO TIP #6

Optimize your content for voice search. To do that, try to identify questions your audience asks conversationally. That means people are likely to ask natural-sounding questions which contain long-tail keywords rather than target keywords.

To implement these tips more effectively, get in touch with Imbibe today!